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London Fashion Week: Alternative Catwalk - Daydream Nation - Goodnight Deer A/W 08
 
Designer High Street reviews the Daydream Nation  Alternative Catwalk Show for London Fashion Week. The show was called Good Night Deer and was described as unique fashion-theatre storytelling. It was difficult to know what to expect from the moment of arrival at the Institute of Contemporary Arts the whole show took on an element of surrealism. The story was a dark Burtonesque tale set in a forest with haunting visuals. A hunter wakes from a kill one day and finds himself transformed into the deer he killed… Who’s the hunter and who’s the prey if you are your own curse?

Daydream Nation is the collaboration between brother and sister design duo Kay Wong, textile graduate of the Royal College of Art and Jing Wong, theatre design and directing graduate of Central St Martins. The clothes are devised through play and manipulation with old clothes. Through play they create new myths for the clothes each season, resulting in visual catwalk narratives.  The theatrical performance allowed the audience to begin to daydream allowing them to really understand how the clothes were conceived whilst giving the clothes a dream like feel. The show was really enjoyable and left the audience with a desire to see more of the clothes. They were all in beautifully rich and deep colours with varied textures from glossy to matt. The shapes were simple yet interesting and overall the whole collection had an understated elegance.

Kay and Jing clearly have a real talent for taking their daydreams and transforming them into charming and wearable clothes presented in a very entertaining and enjoyable catwalk show.